At which of the following levels of competition must the marketer convince customers that the product form is the best in the product category?

A) product form competition
B) product category competition
C) generic competition
D) budget competition


B

Business

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Suzette is a bank manager charged with determining which employees are downsized. Her only guidelines are to keep those employees who contribute the most to the overall organization. When the list of employees downsized is presented, none of her personal friends are on it.  This might be viewed as ________ behavior.

A. rational B. organizational C. unbiased D. illegal E. unethical

Business

During 2012, Mark Walker, Inc had cash flow from operations of $330,000, dividends paid totaling $15,000, and equipment purchases of $120,000. The ratio of cash flow from operations to capital expenditures is:

A) 2.63. B) 0.36. C) 2.75. D) 2.88.

Business

Always includes an inside address

A) Letters B) Memos

Business

How many decision variables are in the LP formulation?

A) 1 B) 2 C) 3 D) 4

Business