How do consumers make complex buying decisions? Which is the most effective technique in helping customers make complex decisions?
What will be an ideal response?
ANSWER: Consumers making complex buying decisions are more extensively involved. They rely on large amounts of information to help them reach a purchase decision. Personal selling is most effective in helping these consumers decide. For example, consumers thinking about buying a car typically research the car online using corporate and third-party Web sites. However, few people buy a car without visiting the dealership. They depend on a salesperson to provide the information they need to reach a decision. In addition to online resources, print advertising may also be used for high-involvement purchase decisions because it can often provide a large amount of information to the consumer.
You might also like to view...
A corporation dealing in foreign exchange may desire to obtain an exchange quote between the pound and franc, whose values are both expressed relative to the dollar. ____ are used to determine such a relationship.
a. Spot exchange rates b. Forward exchange rates c. Cross exchange rates d. Option exchange rates
McDonald's global marketing chief, staged a competition that included agencies from all over the world. "i'm lovin' it" tagline was devised by a(n) ________ agency
A) Egyptian B) American C) Turkish D) Chinese E) German
Which of the following actions has Google taken in response to concerns about AI (artificial intelligence) technologies?
A. set up an ethics board to ensure that AI technology is not exploited B. made strong statements that the advancement of AI should be allowed without concern C. invested more money in advancing AI while others grapple with ethical issues D. hired a team of lawyers to make sure they can defend themselves against lawsuit
On January 2, 20x5, Fresh Inc issued 20-year bonds payable with a face value of $1,000,000 and a face interest rate of 10 percent. The bonds were issued to yield a market interest rate of 9 percent. Interest is payable semi-annually on January 1 and July 1. In calculating the present value of the bond issue of January 2, 20x5, the periodic interest payments to be used are
A) $100,000. B) $50,000. C) $90,000. D) $45,000.