Which of the following parameters does the formula for the computation of cost per thousand (CPM) take into account?
A. cost of ad space
B. program rating
C. cost of commercial time
D. cost of 1 unit of time
E. daily inch rate
Answer: A
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Listening to a message then summarizing it back to the sender for verification is known as
a. paraphrasing. b. rewording. c. rephrasing. d. reflecting.
Among the assets listed below, which one is considered the most liquid?
a. Cash b. Accounts receivable c. Merchandise inventory d. Prepaid expenses
As a result of conflict that can come from diversity within a group or team, what stage of team development could that team revert to?
a. forming b. storming c. norming d. performing
Which vertical marketing system is involved when one channel member performs all production and distribution functions?
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