Media effects are changes in _______________ that result from exposure to the mass media

a. commercial content programming and availability
b. large-scale social institutions such as courts and markets
c. cognitions, attitudes, emotions, or behavior
d. uses and gratifications


c

Communication & Mass Media

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Low-context communication can be defined as

a. communication where in-group and out-group share no similarities in terms of cultural values and norms. b. communication where most of the information is implicitly communicated through indirect, nonverbal, and mutually shared knowledge. c. communication where a large amount of information is explicitly communicated through direct and literal expressions. d. communication where cultural differences are minimal and limited.

Communication & Mass Media

Credibility can be built by using humor

Indicate whether the statement is true or false

Communication & Mass Media

__________ topics are speech subjects geared to the interests and needs of a speaker's listeners

Fill in the blanks with correct word

Communication & Mass Media

The melting pot metaphor is usually associated with ________.

a. marginalization. b. seclusion. c. assimilation. d. integration.

Communication & Mass Media