If a company regularly imitates rivals by copying new products, marketing messages, or other aspects of their strategy, this is an example of
A. proactiveness.
B. competitive aggressiveness.
C. innovativeness.
D. autonomy.
Answer: B
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____________________ is the consumption or exhaustion of natural resources
Fill in the blank(s) with correct word
According to a 1991 report by McKinsey & Co., problems of alliances between Western and Japanese firms were related to all of the following factors except:
A) objective levels of performance. B) a feeling of mutual disillusionment. C) difference in expectations. D) balance between partners. E) frictional loss.
Brand salience ________
A) is customers' emotional responses and reactions with respect to the brand B) is how often and how easily customers think of the brand under various purchase or consumption situations C) is how well the product or service meets customers' functional needs D) describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers' psychological or social needs E) describes the relationship customers have with the brand and the extent to which they feel they're "in sync" with it
Stages of the change process are denial, resistance, exploration, and ______.
A. resistance to change B. commitment C. change D. habits