To qualify for inclusion in the standard local market television sweep report, a cable network must
a. Achieve a 10 percent share of audience
b. Be viewed by 20 percent of households weekly
c. Appear on all cable lineups within the DMA
d. Be a national service reaching 30 percent or more of cable households
e. Have a standard error of less than plus or minus 4.5 percent
b
Communication & Mass Media
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The last step in the process of conversation is
A) feedback. B) the closing. C) the business. D) feedforward.
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What was the first national pay TV network?
a. WTBS b. ESPN c. HBO d. Fox
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List 5 of the 7 defining characteristics- the 7 Ps-of rhetoric
What will be an ideal response?
Communication & Mass Media
What are the two approaches to gathering information about your audience? Give specific examples of each
What will be an ideal response?
Communication & Mass Media