Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

A. distribution
B. promotion
C. product
D. price
E. channel


Answer: A

Business

You might also like to view...

Financial managers administer the financial affairs of all types of businesses such as private and public, large and small, and profit seeking and not for profit

Indicate whether the statement is true or false

Business

When conducting a tax swap, an investor must use identical issues in order for the swap to be allowed by the IRS

Indicate whether the statement is true or false.

Business

O'Leary-Kelly, Griffin, and Glew suggest contend that demographic data may be the best predictors of violence, but it is prohibited by law from being collected.

Answer the following statement true (T) or false (F)

Business

Aaron Smith, a junior at Yale, was a counselor at Camp Winipesaukee for the summer of 2007. Several of the children, ages 8-12 reported to their parents that they had been physically assaulted by Aaron while they were at camp. The children had signs of

bruising and other injuries. The parents brought suit against Camp W, the corporation that operated the camp for their children's injuries. Camp W says that it is not liable because (a) it had no knowledge of the assaults; (b) Aaron had not injured anyone in the past; and (c) what Aaron did was not within his scope of employment as a camp counselor. Discuss the liability and defense issues in the case.

Business