Why do so many products fail to make it past the introduction stage of the product life cycle?
What will be an ideal response?
For a new product to be successful, consumers must first know about it. Then they must believe it is something they want or need. The intense promotional costs of this stage, as well as the firm's need to recoup its investment in developing the product, put a lot of pressure on the firm to quickly establish and then increase sales. If marketers cannot successfully do this, then the new product is unlikely to leave the introduction stage.
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Amortization of any net gain or loss is included in pension expense of a given year if at the
A) end of the year, the cumulative net gain or loss exceeds 10% of the greater of the actual projected benefit obligation or the fair value of the plan assets. B) beginning of the year, the cumulative net gain or loss exceeds 10% of the greater of the actual accumulated benefit obligation or the fair value of the plan assets. C) end of the year, the cumulative gain or loss exceeds 10% of the greater of the actual accumulated benefit obligation or the fair value of the plan assets. D) beginning of the year, the cumulative gain or loss exceeds 10% of the greater of the actual projected benefit obligation or the fair value of the plan assets.
Net income divided by net sales is the:
A. Profit margin. B. Total asset turnover. C. Current ratio. D. Return on total assets. E. Days' sales in inventory.
Olivia is a part-time worker at a jam-producing company in her village. Her job entails picking and cleaning grapefruits. Because grapefruits grow only in winter, Olivia is unemployed for most part of the year. In the given scenario, Olivia's unemployment exemplifies _____.
A. seasonal unemployment B. frictional unemployment C. classical unemployment D. cyclical unemployment
The geometric mean of 2, 4, 8 is
a. 4.67 b. 5.0 c. 16 d. 4.0