Which of the following descriptions best fits the return on target influence model?
a. Takes the gross revenue estimated minus the cost of the social media advertising program divided by the cost of the program.
b. Employs statistical analysis to determine how sales trends shifted according to the timing of the social media marketing.
c. Calculates the change in the probability of purchase based on the exposure.
d. Calculates the difference between the cost to purchase a display ad on a site and the cost of the social media advertising program divided by the cost of the program.
e. Assigns a financial value to the resources we use to execute a strategy, measure financial outcomes, and calculate the ratio between inputs and outcomes.
c. Calculates the change in the probability of purchase based on the exposure.
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In general, businesses in high-share positions in growing or mature markets will use defensive strategic market plans to maintain cash flow that supports short-run profit performance and shareholder value
Indicate whether the statement is true or false
Compensation packages for executives of American firms
a. are beginning to emphasize the long-term commitment executives should have in the firm. b. are considered comparable to packages earned by European and Asian executives. c. are shifting towards lower percentages of annual incentives. d. are shifting away from long-term awards.
Which of the following is most likely to make the implementation of ABC/ABM slow and difficult?
a. The development of new cost drivers that measure costs more effectively. b. A lack of involvement by or support from upper management. c. The need for dual costing systems. d. An inability to eliminate all business-value-added activities.
Convertible bonds can be exchange for a fixed number of shares of the issuing corporation's stock.
Answer the following statement true (T) or false (F)