Telemarketing has had the greatest impact on which of the following data collection methods?
A) mail questionnaires
B) online questionnaires
C) mall intercepts
D) telephone interviews
E) face-to-face interviews
D
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Wizard Toy Company's marketing researcher conducted a survey to find out the percentage of customers who, after receiving a promotional mailing about a new toy, actually went out and purchased the product. This is an example of
A. personal interviews. B. quantitative research. C. an experimental method. D. cross-tabulation. E. a response rate.
The auditor traces recorded sales to invoices, sales orders and shipping documents in order to substantiate which assertion?
a. Cutoff. b. Completeness. c. Legality. d. Occurrence.
Which of the following requires a formal journal entry?
A) selection of a new CEO B) stock dividend distribution C) stock split D) date of record
Francenie has a checking account at Corner Bank. She wants tickets to an upcoming concert. She writes a check to Ticketmaster for the cost of two tickets. In this scenario: A)Francenie is the drawee, Corner Bank is the drawer, and Ticketmaster is the payee
B)Francenie is the maker, Corner Bank is the drawee, and Ticketmaster is the payee. C)Francenie is the drawer, Corner Bank is the drawee, and Ticketmaster is the payee. D)Francenie is the payee, Corner Bank is the drawer, and Ticketmaster is the maker.