The "Got Milk" campaign was intended to boost sagging milk consumption among Californians in the 1990s
The campaign ads highlighted the inconvenience of running out of milk when intended to be used with certain foods, such as cookies or muffins, advising consumers to stock up on milk to avoid such inconveniences. The "Got Milk?" campaign is an example of ________ advertising.
A) informational
B) reminder
C) institutional
D) comparative
E) reinforcement
B
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Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing
She will also go through newspapers and magazines to look out for offers and sales on coats. A) product evaluation B) alternative evaluation C) need recognition D) information search E) purchase decision
An advantage of the net present value method is that it considers the time value of money
Indicate whether the statement is true or false
"Everything has a price, though it doesn't always have to be monetary." What else is included in a price?
What will be an ideal response?
Profit center managers are evaluated on their ability to generate revenues in excess of costs.
Answer the following statement true (T) or false (F)