Shawne gave a well-prepared PowerPoint presentation on her new spray-and-dry mop. The slides gave bullet-type descriptions of the product features and mechanical engineering. The verbal description was perfect, but the audience had trouble understanding what the product looked like and how it worked. Shawne had described the product yesterday to a group of engineers who understood the product perfectly. What principle of communication may have helped Shawne?
What will be an ideal response?
The answers will vary. The question pertains to the nonvisual dimensions of communication. Students should recognize that people have different learning styles. To improve her communication, Shawne should mention the following:
• Different learning styles
• Tactile learning—the ability to touch
• Visual displays—pictures of the product
• Kinesthetics—the ability to interact with the product and try it out
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