Which of the following describes issues management?

a. preparing for problems in advance
b. analyzing historical trends
c. monitoring customer needs and wants
d. reacting to unexpected situations


a. preparing for problems in advance

Communication & Mass Media

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Media relations focus on establishing and maintaining good relations with the media

a. True b. False

Communication & Mass Media

Quantification in content analysis can involve all four of the levels of data measurement, although usually only

, , and data are used. Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

You are interested in a Pueblo Indian tribal culture. You stay in the pueblo for 3 month, interacting with people living there, to gain detailed understanding of how people communicate and how they understand their culture. The perspective you take is:

a. social scientific perspective b. critical perspective c. interpretive perspective

Communication & Mass Media

A procedural barrier to problem solving would be role ambiguity

Indicate whether this statement is true or false.

Communication & Mass Media