Which of the following is NOT a reason why celebrity sources are effective?
A) Celebrities may attract attention to the advertisement.
B) A celebrity's likeability and popularity often translate into higher Aad which can enhance brand attitudes.
C) Some celebrities are also experts.
D) Celebrities are physically attractive, and research has shown that individuals will agree with a physically attractive person regardless of the message or their own initial attitude.
E) Consumers may identify with or desire to emulate the celebrity.
D) Celebrities are physically attractive, and research has shown that individuals will agree with a physically attractive person regardless of the message or their own initial attitude.
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One reason that the premenstrual syndrome is so controversial is that
a. feminists believe that the premenstrual syndrome is something that has been invented by male gynecologists. b. there is no clear definition for PMS. c. it decreases in intensity following pregnancy. d. psychologists point out that it strongly resembles an intense fear, characteristic of a phobia.
Dr. Chein studied changes in genes that occur by mistake. Dr. Chein’s research is BEST described as being focused on:
a. gene mutations b. natural selection c. evolution d. traits
Fred, Barney, George, and Bart are ten years old, and each suffers from a different sleep disorder. Fred occasionally shifts suddenly during the day from a normal waking state into several minutes of sleep, during which time he has very little muscle tone and is effectively immobile. Barney walks in his sleep (but does nothing else), while George sometimes moves to act out his dreams. Bart has
nightmares (but not sleep terror disorder). Who is least likely to be in the REM stage of sleep when he exhibits his symptoms? a. ?Fred b. ?Barney c. ?George d. ?Bart
Object permanence is recognition that an object exists when out of sight
Indicate whether the statement is true or false