______ is defined as certain words or metaphors and expressions specific to an organization.
A. Organizational mission
B. Organizational vision
C. Decoding and encoding
D. Organizational language
D. Organizational language
You might also like to view...
Reporting on trends is attractive to connectors, especially when they can
A) sell advertising to accompany their stories. B) demonstrate new products on television and online. C) convince investors to purchase stock in a company. D) get celebrities to endorse these trends. E) relate a trend to the interests of their particular community.
In 2011, Tata became the first Indian brand to be named in the top 50 global brands in Brand Finance's 2011 Global 500 report, which assigned the Tata brand a value of $15.8 billion. What approaches would you use to estimate the value of brands? What
assumptions underlie these approaches? As a financial analyst, what would you use to assess whether the brand value assigned by Brand Finance was a reasonable reflection of the future benefits from this brand? What questions would you raise with the firm's CFO about the firm's brand assets?
Most authority delegated by Congress is quasi-legislative authority
a. True b. False
Solar Confectionary develops a new candy bar and plans to sell each bar for $1
Solar predicts that 1 million candy bars will be sold in the first year if the new candy bar is produced and sold, and includes $1 million of incremental revenues in its capital budgeting analysis. A senior executive in the company believes that 1 million candy bars will be sold, but lowers the estimate of incremental revenue to $700,000. What would explain this change? A) a higher selling price for the new candy bars B) cannibalization of 300,000 of Solar Confectionary's other candy bars C) a lower discount rate D) excessive marketing costs to sell the 1 million candy bars