Because non-media connectors have smaller audiences than traditional media outlets,
A) consumers remember products advertised via these connectors better than through conventional outlets.
B) it is easier to measure ROI when using non-media connectors to promote a product.
C) public relations practitioners usually do not consider them valuable to their marketing plans.
D) MPR professionals usually have to make more of an effort to learn about these channels.
E) MPR professionals include them in strategies focused on local or regional products sold by small businesses.
D
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The average college student spends what percentage of his time in an average day listening?
A. over 50 B. over 60 C. over 70 D. 47
Mr. Stevens has arranged a bowling league for the people on his team. He is also a member of this team, which meets to play once a week. Each Friday, he takes a different member of his team out to lunch. He will also often text a member of his team after work hours to ask the team member a question. Mr. Stevens probably has a strong ______.
a. need for achievement b. need for affiliation c. need for power d. none of these
Marketing managers need the information provided by marketing research for many reasons. Which of the following is not a reason to need information provided by marketing research?
A) Firms have become national and international in scope. B) Consumers have become more affluent and sophisticated. C) Competition has become more intense. D) All of the above are reasons to need information provided by marketing research.
The slashes is sometimes called a solidus and sometimes called a ______________
a. virgule b. half-bracket c. ampersand d. atmark