An individual moves through stages before adopting a product. During the awareness stage, consumers ________.
A. purchase the product for the purpose of making a value decision
B. purchase the product with the intent of becoming a dependable user
C. receive additional information and be motivated to seek out added information for further evaluation
D. find they have a passion for the product
E. know of the product, but have insufficient information to move forward through the adoption process
Answer: E
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