"A sucker is born every minute" was the public relations philosophy of what legendary PR practitioner?
A. P. T. Barnum
B. John Jay
C. Mason Weems
D. Amos Kendall
Answer: A
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Compared to print media, broadcasting is a pretty laid back profession
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1.Cross-sectional surveys capture information at one moment of time. 2.In trend studies, the same group of individuals is retained to answer questions over time. 3.Question format and wording are very important and influence respondents' answers to survey questions. 4.Leading questions should be avoided, as they might lead the respondent to give an answer the researcher wants. 5.Double-barreled questions ask one question but allow for multiple answers.
Soft news includes all the following EXCEPT
A) consumer self-help stories. B) entertainment and celebrity news. C) local traffic reports and accident coverage. D) stories on lifestyle trends and tips.
According to your book, occasions create ________ because certain expectations arise upon any
occasion. Fill in the blanks with correct word