To obtain accurate and useful data from surveys, questions should be ________.
Fill in the blank(s) with the appropriate word(s).
random
Random sample represents the expectation that a subset of the total customers will in fact reflect all consumers.
You might also like to view...
Which of the following would not be used by an exporter with a weak home-country currency?
A) Expand product line and add more costly feature. B) Speed repatriation of foreign-earned income. C) Buy advertising, insurance, and other services in home-country market. D) Shift sourcing outside home-country market. E) Exploit marketing opportunities in all markets.
At the ________ level of need awareness, the consumer may not be sure why he/she wants to buy a product, but will go ahead with the purchase anyway.
A. Conscious B. subconscious C. postconscious D. Preconscious E. unconscious
CMO tranches are structured to create long, intermediate and short-term securities
Indicate whether the statement is true or false.
Hill owned a roofing business that had an account at Lowe's to buy supplies. He sold the business to his employees who had used the account. When he sold the business, he asked a person at Lowe's to close the account. The account documents stated that to close the account, Hill must contact Lowe's headquarters in writing, but he did not. His former employees ran up a bill on the account. Lowe's
sued Hill for the balance due as the former employees were bankrupt. Most likely, the court would hold that Lowe's could: a. only collect from the new owners because Hill was not a surety b. not collect from anyone since the new owners were bankrupt and Hill was not a surety c. collect from Hill because he was a surety on the business, even if not a surety on the Lowe's account d. collect from Hill because he failed to close the account properly e. none of the other choices