List four guidelines to consider when constructing a line chart
a. Use the vertical axis to represent values or quantities; use the horizontal axis to represent time or categories..
b. Mark off both axes at equal intervals and label the axes clearly.
c. Begin the vertical axis at zero.
d. When plotting more than one variable, distinguish (by line type or color) each data series from the other(s).
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True experimental designs include ________ and ________
A) the one-shot case study; the pretest-posttest control group design B) the pretest-posttest control group design; the posttest-only control group design C) the posttest-only control group design; the static group D) the static group; the one-shot case study E) the random study; the control study
Positioning that involves competing directly with competitors on similar product attributes in the same target market is referred to as ________.
A. head-to-head positioning B. product distinction positioning C. position downsizing D. competitive repositioning E. differentiation positioning
A disadvantage of training is that it makes the new employee dependent on the supervisor and makes it hard for the employee to adapt to changes in the workplace.
Answer the following statement true (T) or false (F)
To announce sales, special offers, or discount rates, retailers often use a(n) ________ appeal.
A. feature B. product popularity C. emotional D. competitive advantage E. favorable price