Define communications gap. What can be done by a retailer to reduce this gap?
What will be an ideal response?
A communications gap refers to the difference between the actual service provided to customers and the service promised by the retailer. The communications gap can be reduced by making realistic commitments and managing customer expectations. Information presented at the point of sale can be used to manage expectations. Providing accurate information can increase customer satisfaction, even when customers must wait longer than desired. Sometimes service problems are caused by customers. Communication programs can inform customers about their role and responsibility in getting good service and give tips on how to get better service, such as the best times of the day to shop and the retailer's policies and procedures for handling problems.
You might also like to view...
Which of the following statements is true?
A. If the Fed wants to decrease money supply, it buys government securities. B. If the Fed wants to increase money supply, it buys government securities. C. If the Fed wants to decrease money demand, it buys government securities. D. If the Fed wants to increase money demand, it buys government securities.
A company would need to record an impairment loss for its equipment when
a. the original cost of the equipment exceeds its fair value and is deemed not recoverable. b. management determines that the equipment will no longer be used. c. the carrying amount of the equipment exceeds its fair value and is deemed not recoverable. d. the cash flows from the equipment are less than its fair value.
A data ________________is a depository of data that is subsequently processed and analyzed to make the accumulation useful to a specific group of end users
A. File B. Warehouse C. Server D. Storehouse
You will catch more errors when proofreading your final document if you proofread it on your computer screen where you have access to a spellchecker
Indicate whether the statement is true or false