Why is the razor-and-razor-blade model also known as the printer-and-ink model?
a. the technique is only used by printing companies
b. the razor blade is not used that much
c. the printer is sold at a low cost, but ink or toner is priced much higher
d. printers are expensive, but ink is readily available
c. the printer is sold at a low cost, but ink or toner is priced much higher
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Japan's Fuji Photo Film asked its advertising agency to develop an advocacy campaign for the United States targeted to appeal both to Walmart and to its customers. This is an example of:
A) local advertising. B) pattern advertising. C) global advertising. D) advocacy advertising. E) image advertising.
Which of the following includes conditions conducive to groupthink?
A. Group cohesiveness, leader’s promotion of personal preferences, insulation from expert opinions B. Group cohesiveness, members’ promotion of personal preferences, best decision is goal C. Group cohesiveness, leader’s promotion of personal preferences, critical thinking urged D. Members’ promotion of personal preferences, best decision is goal, critical thinking urged E. Group cohesiveness, member’s promotion of personal preferences, insulation from expert opinions
Which of the following is most likely a benefit of joint ownership?
A) It allows a firm to gain the financial and managerial resources that it may otherwise lack. B) It is the simplest way for a domestic company to enter a foreign market. C) It minimizes the need to build a new manufacturing facility in the foreign market. D) It allows one firm to acquire complete ownership of the other firm in the venture. E) It provides significant economies of scale for both the local firm and the foreign investor.
____________ are used to gather consumer opinions on existing products, new product ideas, future buying habits, and opinions of competitor products.
What will be an ideal response?