The external market environment doesn't play a role in the marketing strategy planning process because it exists outside of the company.
Answer the following statement true (T) or false (F)
False
While the external market environment is outside of the company, it is comprised of trends and forces that can make a potential marketing opportunity more or less attractive or likely to succeed.
You might also like to view...
According to the text, the level of intracompany trade of multinationals in 1930, as a percentage of world trade, may have exceeded the proportion at the end of the 20th century.
Answer the following statement true (T) or false (F)
Calculate net operating profit after taxes (NOPAT) if a firm has sales of $1,000,000, operating profit (EBIT) of $100,000, interest expense of $50,000, and a tax rate of 30%
A) $35,000 B) $700,000 C) $70,000 D) $45,000
The primary disadvantage of internal recruiting is that promoting a current employee leaves another position to be filled, possibly meaning that two employees must be trained instead of one.
Answer the following statement true (T) or false (F)
Mr. Haugh owns a sporting goods store as a sole proprietorship. This year, he donated baseball equipment (bats, gloves, balls) to the local YMCA to use in their community sports programs. His cost basis in the inventory items was $45,700, and their retail value was $68,200. Which of the following statements about this donation is true?
A. Mr. Haugh is allowed a $45,700 charitable contribution deduction. B. Mr. Haugh is allowed a $68,200 charitable contribution deduction. C. Mr. Haugh must recognize $22,500 ordinary business income and is allowed a $68,200 charitable contribution deduction. D. Mr. Haugh must recognize $22,500 ordinary business income and is allowed a $68,200 business deduction.