PepsiCo's annual report has the following statement: "Our business is to increase the value of our shareholder's investment. We do this through sales growth, cost controls and wise investment of resources. We believe our commercial success depends upon offering quality and value to our consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to our investors while adhering to the highest standards of integrity." This statement is an example of PepsiCo's:
A. marketing mix strategy
B. quantifiable goal
C. mission statement
D. statement of economic potential
E. market segmentation strategy
Answer: C
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The ability to earn a satisfactory return on investments is called
a. profitability; b. liquidity; c. leverage; d. expenses; e. turnover
"What is your occupation?" is a free-answer question
Indicate whether the statement is true or false
When women use negotiation tactics to promote themselves in obtaining leadership positions, ______.
A. they typically get fired B. they face greater social costs than men C. they are viewed positively by men D. they are typically successful
Skylar, an antique dealer, intentionally represents the value of an antique chest of drawers as $6,000 when she has reason to know the value is considerably less. Margaret agrees to buy it for $5,500. It is actually worth $2,500. In a state that uses the "benefit-of-the-bargain" rule, Margaret's damage award would be:
A) $3,500. B) $3,000. C) $500. D) $2,500.