We tend to speak a simpler language than we write

Indicate whether the statement is true or false


True

Communication & Mass Media

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Instead of bragging in one's body copy, a better approach is to:

a. Employ a rational approach toward the product b. Tell your readers what' your product will do for them c. Rely more heavily on visual elements d. Create a bullet list of benefits

Communication & Mass Media

All of the following are suggested strategies for correcting perceptual distortions EXCEPT

A) Avoid labeling others. B) Think of several possible explanations for a person's behavior. C) Treat your first impression as a guess. D) Realize that you never have complete knowledge about another person's challenges. E) Place people into mental categories to predict how they'll act.

Communication & Mass Media

Foreign directors are often not as intellectual as American directors and so are assigned to direct standard, run-of-the-mill movies. ___

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following does not form part of the context for a speech?

A. the time of day B. the size of the audience C. the audience's prior knowledge of the subject matter D. the audience's psychological characteristics

Communication & Mass Media