A media scholar is trying to find out if children who watch Sesame Street do better in second grade than children who watch SpongeBob SquarePants. What kind of effects is this scholar looking for?

A. message effects
B. media effects
C. ownership effects
D. active audience effects


A. message effects

Communication & Mass Media

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The communication discipline is BEST described as _____

a. linear b. reciprocal c. complimentary d. interdisciplinary

Communication & Mass Media

According to the textbook, as the level of intimacy in a relationship increases the amount of

self disclosure ________. A) also increases B) decreases C) stays the same D) depends on the relationship

Communication & Mass Media

"Do you mind if we spend a few minutes to set some ground rules for this discussion?" is an example of:

A. Proactive discussion B. Being a good leader C. Metacommunication D. Setting level of formality E. Addressing logistical concerns

Communication & Mass Media

American history is a history of people who made a difference by

What will be an ideal response?

Communication & Mass Media