Which of the following is not a consideration suggested by your textbook when selecting a medium of communication based upon media richness?

A. Consider emotional impact
B. Consider qualities of the message
C. Consider communication norms of the organization
D. Consider your time


Answer: D

Communication & Mass Media

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The Equal Time provision of the 1934 Communications Act (Section 315) applies to:

a) anyone or any issue that is commented upon in an editorial, news program, documentary, or advertisement; b) anyone or any issue commented upon in a news program only; c) anyone or any issue that is commented upon in non-news programs; d) opposing political candidates only; e) all of these.

Communication & Mass Media

Which of the following theories suggests that people tend to display the same emotions that a

communication partner is displaying? A) expression mimic theory B) facial reaction theory C) reflection theory D) emotional contagion theory

Communication & Mass Media

A console operator should:

a. keep audio peaks around -24dB b. avoid letting peaks go over -12dB c. keep peaks around "0" dB d. all of these e. none of these

Communication & Mass Media

The setting and circumstances in which communication takes place areknown as the

a. receiver. b. model. c. purpose. d. context. e. content.

Communication & Mass Media