____________refers to the honest and straightforward expression of a person’s thoughts, feelings, and beliefs in a socially appropriate way that does not violate or infringe on the rights of others.
a. reflective communication
b. assertiveness
c. interpersonal relations
d. interpersonal communication
b. assertiveness
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When an arguer uses another person's credibility as the grounds for an argument, it is called
a. primary credibility. b. secondary credibility. c. indirect credibility. d. abstract credibility.
Exchange theory suggests we seek out people who can give us rewards that are greater than the costs we encounter in dealing with them.
a. true b. false
When "positioning the product" the writer expresses the appeal creatively in an attempt to differentiate a product from direct competitor by carving out a special niche for the advertiser in the minds of the potential customers
Indicate whether the statement is true or false
A speech of definition is a type of persuasive speech
Indicate whether the statement is true or false.