How does "memory jamming" work in advertising?
What will be an ideal response?
Answer will include that every extra commercial adds one more positive memory of the product, such as a soft drink, to your long-term memory. Because we cannot always easily tell which recollection is fact and which is fiction, storing enough of these commercials can eventually create "memories" that never happened. For example, you might remember that you enjoy drinking a particular soft drink more than you actually do, in reality. According to Jesse Shapiro, an economist, the more positive fictional commercials we see, the less likely we are to remember an actual negative experience with a product. In effect, the positive, fictional memories "jam," or block, our ability to remember actual negative memories when deciding whether to buy a product. In addition, long-term advertising campaigns create a "brand" memory that can be remarkably strong. This appears to be especially true when the ads are first viewed in early childhood.
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How should we characterize separation anxiety in a one-year-old child?
a. a normal fear b. highly unusual c. a sign of pathology d. not upsetting for the child
If we have data that have been sampled from a population that is normally distributed with a mean of 50 and a standard deviation of 10, we would expect that 95% of our observations would lie in the interval that is approximately
a. 30—70. b. 35—50. c. 45—55. d. 70—90.
Changes in color or ____________________ occurred because of changes in the wavelength of light
Fill in the blank(s) with correct word
The expansive but temporary increase in the number of dendrites in the fist two years of life is known as transient exuberance
Indicate whether this statement is true or false.