Making a very specific marketing mix for a particular group is always less profitable than a more general marketing mix that appeals to a larger segment.
Answer the following statement true (T) or false (F)
False
A segmenter that offers a marketing mix precisely matched to the needs of the target market can often charge a higher price that produces higher profits. Customers are willing to pay a higher price because the whole marketing mix provides better customer value.
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As a service provider, one key element in making your customer interactions successful is ________.
A. to recognize how you tend to communicate by asking those who know you best for feedback B. to realize that everyone you know is uncomfortable with giving you feedback and may not have a different perspective C. to realize that you are the most important element in the situation D. to communicate only with those who know you best
Cloud Solutions had the following accounts and balances as of December 31:AccountDebit CreditCash$20,000 Accounts Receivable 2,000 Salaries Expense 500 Accounts Payable $4,000 Lodging Revenue 7,000 Utilities Expense 500 Prepaid Insurance 1,400 Supplies 1,500 Common Stock 14,900 Totals$25,900 $25,900 Using the information in the table, calculate the total assets reported on the balance sheet for the period.
A. $25,900. B. $23,400. C. $22,500. D. $25,400. E. $24,900.
The balanced scorecard approach complements measures of past performance with measures of the drivers of future performance
Indicate whether the statement is true or false
Quantitative risk assessment methods include simulation and modeling techniques
Indicate whether the statement is true or false