Your best friend has bought a series of subliminal tapes that are supposed to help her lose weight. She asks you what you think of her purchase. What do you say?
a) "Great purchase! Those will really help you!"
b) "That's stupid. Subliminal persuasion does not work at all."
c) "Sorry but subliminal persuasion only works in the short-term, not in the long-term."
d) "They might help. Subliminal persuasion can sometimes work in the long-term."
Answer: c) "Sorry but subliminal persuasion only works in the short-term, not in the long-term."
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When confronted with moral dilemmas, most people rely on moral ____
a. principles b. logic c. reasoning d. intuition
A thematic relation describes a classification scheme based on
a. the clustering of objects into common higher-order groups. b. the degree of familiarity with objects. c. similar perceptual qualities of objects. d. similar functional properties of objects.
The effectiveness of retrieval cues depends on the extent to which they
A. encourage the transfer of information from short-term to long-term memory. B. relate to information that was encoded at the time of original learning. C. invoke visual images. D. are presented to us by a trusted source.
About half the crimes shown in TV crime dramas are murders, while FBI statistics indicate that murders represent _____ actual crimes
A) 1 in 4 B) 1 in 10 C) 1 in 50 D) 1 in 500