Ethnocentrism refers to
A. the denial of opportunities and equal rights to individuals and groups because of prejudice.
B. the tendency to assume that one's own culture and way of life are superior to all others.
C. the process by which a person forsakes his or her own cultural tradition to become part of a different culture.
D. a negative attitude toward an entire category of people, such as a racial or ethnic minority.
Answer: B
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What will be an ideal response?
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