A(n) ________ is an attribute that must have a value forevery entity instance
A) Derived attribute
B) Composite attribute
C) Required attribute
D) Optional attribute
C
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A marketing audit covers the marketing organization and its systems and strategies, rather than the macroenvironment
Indicate whether the statement is true or false
Which of the following statements is true for a firm that uses variable costing?
a. The cost of a unit of product changes because of changes in the number of units manufactured. b. Profits fluctuate with sales. c. An idle facility variation is calculated. d. None of the above.
Public opinion is the aggregate of many individual opinions on a particular issue that affects a group of people
Indicate whether the statement is true or false
When is it appropriate for practitioners to use an advertorial?
A. When they are not satisfied with what is being said in the media B. When they feel that their publics do not understand an issue C. When they want to add their voices to a cause D. When they want control over message content, placement and timing E. All of the above