A ______ project is one typically developed by a small and loosely structured group of people who research and develop a project primarily for the sake of radical innovation.
a. greenfields
b. brownfields
c. skunkworks
d. changeworks
c. skunkworks
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Under what circumstances is the investment with the shortest payback the best choice? How should managers use the payback method?
What will be an ideal response?
Refer to the Rock Aerospace Company example. Income from the contract for Year 5 under the installment method is:
a. $1,000,000 b. $1,400,000 c. $2,800,000 d. $3,360,000 e. None of the above
Which of the following is a poor strategy for getting the attention of business audiences?
A. a startling statement B. a hypothetical example C. a rhetorical question D. a loud noise
Desirability in design thinking refers to which of the following concepts?
a. The idea improves upon the competition b. The idea is feasible c. The idea gives people something they need d. The idea is viable.