Benz & Frendz Corp, a manufacturer of high end consumer durables, experienced a sluggish sales growth in most of its product categories during three consecutive quarters of 2009
However, market analysis revealed that its competitors' sales had also slackened during this period. Analysts pointed out that when all firms are losing sales, it is extremely important to adopt strategies that are aimed at retaining customers. This led the firm to reduce operation costs while maintaining product quality. They also revamped their marketing strategy to focus on the values created by their products. Which of the following can be inferred from the strategies adopted by the firm?
A) The company was trying to protect its market share and continue to operate as a market leader.
B) The company was focusing on geographical expansion.
C) The company was aiming to capture a new market segment.
D) The company was marketing its products amidst an economic downturn.
E) The company was focusing on market penetration.
D
You might also like to view...
Appropriate methods for conducting exploratory research would include:
A) secondary data analysis B) experience surveys C) case analysis D) only A and B E) all of the above
The IMF's methodology for classifying exchange rate regimes today is based on the official policy statement of the respective governments, de jure classification
Indicate whether the statement is true or false.
Price discrimination under Robinson-Patman is said to occur when different:
a. sellers sell the same product at varying prices b. sellers agree to charge the same price for their products c. buyers pay the same price to a seller for the same product d. sellers demand the same price from different buyers e. none of the other choices
A _____ is a set of three or more organizations linked directly by one or more of the upstream or downstream flows of products, services, finances, and information from a source to a customer
a. process b. manufacturing system c. value chain d. social media chain e. supply chain