What are the five steps of Monroe's motivated sequence?
What will be an ideal response?
Attention, need, satisfaction, visualization, action.
Communication & Mass Media
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“Urban marketing” is another way of describing advertising targeted at whom?
What will be an ideal response?
Communication & Mass Media
Most adult learners prefer a straight lecture style of presenting over a coaching style that invites audience participation
Indicate whether the statement is true or false.
Communication & Mass Media
Which of the following is not a type of touch according to Morris?
a. handshake b. body guide c. pat d. arm link e. knee jostl
Communication & Mass Media
A leadership role in the context of speaking involves defining ground rules and facilitating dialogue.
Answer the following statement true (T) or false (F)
Communication & Mass Media