One of the reasons for passing the Sherman Act was to respond to the political unpopularity of big business
a. True
b. False
Indicate whether the statement is true or false
True
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As a marketing practice, monitoring involves ________
A) designing the organization and setting up processes to respond quickly to changes in the environment B) becoming more accountable by measuring, analyzing, and documenting the effects of marketing actions C) tracking what is said online and elsewhere and studying customers, competitors, and others to improve business practices D) determining the most profitable businesses and customers and expending greater organizational resources to capitalize on them E) factoring the interests of customers, employees, shareholders, and other stakeholders into the activities of the enterprise
Roselle was upset with the service she received when she was trying to purchase a handbag at a store. First, the salesperson seemed preoccupied with a conversation with another associate. When she finally acknowledged Roselle's presence, the salesperson offered no assistance to Roselle and had minimal information about merchandise. Roselle plans to make a formal complaint to the management. What should the store manager do to recover from this service failure?
A. Instruct sales associates to always assume they know what the customer is complaining about. B. Ensure that the customer is referred to several different store employees to get the issue resolved. C. Tell the customer to leave feedback on the store's website. D. Motivate sales associates to have an antagonistic attitude while dealing with the customer complaint. E. Encourage the customer to complain without interruption and then give a sympathetic response.
________ can occur when a company purposefully makes pricing decisions to undercut one or more competitors and gain sales and net market share.
A. Price discrimination B. A price war C. Price skimming D. Cost leadership E. Price elasticity of demand
A duty to act is imposed on those whose innocent conduct has injured another and left him helpless and in danger of further harm
a. True b. False Indicate whether the statement is true or false