_______ is the level of measurement where outcomes can be rank ordered.
a.Nominal
b.Ordinal
c.Ratio
d.Interval
ANS:B
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Because this product looks similar to other products and only differentiates itself when a customer uses it, customers might be more influenced to buy it because of:
A) advertising on websites geared to women B) marketing campaigns in non-traditional outlets C) word of mouth endorsements from other mothers D) teacher recommendations E) telephone marketing campaigns
A social entrepreneur who focuses on addressing the social needs of local communities is referred to a(n) ______________.
a. Social bricoleur b. Social constructionist c. Social technologist d. Social engineer
Which one of the following is another term to refer to the symbolic analysts – whose occupations include lawyers, mathematicians, academics, research scientists, art directors, anthropologists etc?
a. Symbolic interactionists b. The ivory tower c. Knowledge workers d. Brains
Choose the correct verb in parentheses. (May, Can) I have $20 to go to the movies?