Communication theorists use the word "text" as a synonym for a message that can be studied, regardless of the medium.

a. true
b. false


Answer: a. true

Communication & Mass Media

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The definition of a key term should be phrased in such a way that its meaning

becomes clearer for the audience. Indicate whether the statement is true or false

Communication & Mass Media

The most important publicity bureau in the early 20th Century was founded by:

a. Florence Kelly and John Graham Brooks. b. William Wolf Smith. c. Harvey W. Wiley. d. George F. Parker and Ivy Lee.

Communication & Mass Media

When we engage in social comparisons, we might be ____________.

a. measuring ourselves in relation to others by deciding we are like them or different from them b. telling ourselves that we are good c. measuring how long it takes us to invite that individual to converse d. forming an identity script for what a friend is e. forming a direct definition for the people we come into contact with

Communication & Mass Media

Logos is the rhetorical use of emotions to affect audience decision making

Indicate whether the statement is true or false

Communication & Mass Media