For years, fryer chickens sold in grocery stores were perceived to be a rather generic product--one brand of chicken was much like another. Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice. Perdue brought _____ to the marketing of fryer chickens.
A. perceptual mapping
B. product differentiation
C. psychographic targeting
D. market innovation
E. cannibalization
Answer: B
You might also like to view...
Use the information provided in Table 8.4. Adding $1,000 of Weekly Radio Advertising (X1 ) can be expected to increase Weekly Gross Revenues by what amount? (Assume all other variables are held constant.)
A) $20,500 B) $3,750 C) $6,500 D) $10,250
All the following are true about underwriting except:
A) a major purpose of underwriting is to reduce adverse selection against the insurance company B) fair rates should be charged so that each group of insureds is not subsidized by other groups C) the underwriter should select only those insureds that are expected to have no losses D) the underwriter makes decisions based on criteria established by the company management
Which one of the following individuals or entities is ineligible to be an S corporation shareholder?
A) an estate B) resident alien of the United States C) a voting trust where all of the beneficiaries are U.S. citizens D) a partnership where all of the partners are U.S. citizens
Franklin Corporation reported net income of $61,600 in Year 1. The company had 70,000 shares of $14 par value common stock outstanding and a market price of $352 per share. What is Franklin's price-earnings ratio?
A. 310 B. 400 C. 40.0 D. 25.1