Near the turn of the twentieth century, the ________ was established to verify magazine circulation claims.

A. Audit Bureau of Circulations
B. Association of National Advertisers
C. American Association of Advertising Agencies
D. Advertising Federation of America


Answer: A

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.Using deception in research is always unethical. 2.Using deception in research is acceptable even if you don’t notify the participants after the study is concluded. 3.A research study that finds nothing is an invalid study. 4.Confidentiality and anonymity mean the same thing. 5.When you promise your participants confidentiality, it means while you can identify them as participants, you will not release that information to other people.

Communication & Mass Media

In general, highly connotative words also tend to be concrete

Indicate whether this statement is true or false.

Communication & Mass Media

Twitter is an example of what type of social media?

A. microblog B. media site C. blog D. social network site

Communication & Mass Media

___________________ power is the ability to influence based on personal charisma and personality

A) Coercive B) Legitimate C) Expert D) Reward E) Referent

Communication & Mass Media