Which advertising track is designed to rebut an opponent's negative attack ads?
a. a negative track
b. a positive track
c. a targeting track
d. a response track
Answer: d
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How has party unity changed in the U.S. Congress since the mid-1980s?
a. It has remained at a moderate level in both Houses of Congress. b. It has increased, but only in the Senate. c. It has increased in both Houses of Congress. d. It has decreased in both Houses of Congress.
The dependent variable is operationally defined as
a) the amount of drug given. b) the time of day the rats were tested. c) the movements counted by the computer. d) how much the rats ate.
Which of the following is NOT a common concern about concentration of ?media ownership?
A) ?The likelihood of homogenization of the news stories increases. B) ?There is a decrease in the amount of state and local news. C) ?There is an increase in hard news and a decrease in soft news. D) ?There is more commercial bias and favorable news about the owner's company.
American political culture is
a. nonexistent. b. homogeneous and stable. c. largely rhetorical and nondescript. d. shaped, for the most part, by the entertainment industry. e. terribly unstable.