The primacy-recency effect refers to

a. giving your speech near the beginning or the end of the occasion.
b. putting your strongest arguments first or last in your speech.
c. making your primary argument the most recent one.
d. making sure your primary arguments are made up from the most recent evidence.


b. putting your strongest arguments first or last in your speech.

Communication & Mass Media

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The text tells us that you can reduce your speaking anxiety by ________

A) drinking a caffeinated soft drink B) selecting a topic familiar to you C) going to rhetorical conventions D) plagiarizing

Communication & Mass Media

The first stage of a crisis is known as ________

A) the cleanup phase B) the point of no return C) the critical moment D) when things return to normal E) the warning stage

Communication & Mass Media

In a two-person communication transaction, both individuals are sending and receiving at the same time

Indicate whether the statement is true or false

Communication & Mass Media

Now is an excellent time to pursue a PR position in the nonprofit sector, based on recent survey results indicating ______ of nonprofits expected to create new positions in 2016.

a. 57% b. 65% c. 72% d. more than 75%

Communication & Mass Media