IBM runs television ads that show how their IT services can help a small Internet start up prepare for and solve any problems that may arise in their daily operations. This is an example of a _____.
A. unique selling proposition
B. advertising objective
C. media profile
D. basis for comparative advertising
E. basis for product identification
Answer: A
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E&OE produces and markets its own brand of skincare products using herbal remedies and natural ingredients through standalone stores as well as an online portal. E&OE is a(n) ________ retailer
A) off-price B) specialty C) discount D) department E) extreme value
______ is how organizations go through the process of creating new things—the opposition itself drives the organization to change.
A. Diversity B. Innovation C. Creativity D. Functional conflict
The goal of advertising is to generate media mentions and word-of-mouth
Indicate whether the statement is true or false
The following table contains a list of activities, with precedence requirements and crash costs. All start and finish times and crash costs are on a per-week basis
a. Determine the project cost and duration without crashing. b. Determine the least expensive project cost if the duration is to be 10% shorter than normal project duration. c. Determine the least expensive project cost if the duration is to be 20% shorter than normal project duration. d. Create a graph that shows project expediting cost plotted as a function of the reduction in project duration. Activity Normal Time Crash Time Normal Cost Crash Cost Predecessor A 10 7 2000 2600 B 12 8 1500 2000 A C 16 12 2200 3000 A D 8 7 2500 3000 B E 13 10 1950 2275 C F 9 8 800 1000 D G 24 29 3650 4000 E, F H 17 14 1200 1800 G