The advantages of using a licensing strategy to participate in foreign markets include
A. being especially well-suited to achieve scale economies.
B. being able to achieve higher product quality and better product performance than with an export strategy.
C. being able to achieve first-mover advantages quickly and easily.
D. being able to leverage the company's technical know-how, appealing brand, or patents without committing their resources or capabilities to foreign markets.
E. being able to charge lower prices than rivals.
Answer: D
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