Giving yourself a pep talk before delivering your first speech of the semester is a form of:
A. social comparison.
B. self-concept.
C. intrapersonal communication.
D. reflected appraisal.
C
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With abstract topics it is less important to narrow the focus
Indicate whether the statement is true or false
When a single advertising sales staff serves two papers instead of one, this is an example of _______________
a. mass customization b. segmentation c. economies of scale d. barrier to entry
When giving a demonstration speech on how to sew a button on a shirt, the speaker is most likely to encounter the technical problem of
a. rate. b. size. c. the coordination of verbal and visual materials. d. motivation.
The idea that media's influence resides in the "relationship between the larger social system, the media's role in that system, and audience relationships to the media" forms the basis of ________ theory.
A. dependency B. attitude change C. agenda setting D. uses and gratifications