Once a company has decided to sell in a foreign country, it must determine the best mode of entry. List each mode of market entry and give an example for each.
What will be an ideal response?
Examples may vary, but the five modes of entry should all be included: exporting, franchising, strategic alliances, joint ventures, and direct investment.
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According to Hambrick and Fredrickson, which of the following elements of a strategy represents the competitive advantage of an organization?
A) arenas B) vehicles C) differentiators D) economic logic
When marketing people do long-range planning and the whole company is guided by the "marketing concept," the company has entered the ________ era.
A. production B. consumerism C. customer satisfaction D. marketing company E. marketing department
Which of the following assets is not a Section 1231 asset?
A. Business equipment held for four years B. Land used in a business and held for 16 years C. Office furniture held for eight months D. All of the above are Section 1231 assets
The early adult years are mainly characterized by pre-retirement planning
Indicate whether the statement is true or false