Scanner data are used in quantitative research obtained from scanner readings of Universal Product Code (UPC) labels at checkout counters. The data from these purchases are likely to be acquired by leading marketing research firms such as ________, which use this information to help leading consumer packaged-goods firms (e.g., Kellogg's, Pepsi, Kraft) assess what is happening in the marketplace.
A. Yankelovich and Research and Markets
B. NOP World and Yankelovich
C. IRI and Nielsen
D. Roper Center for Public Research and Research and Markets
E. MediaMark Research and NOP World
Answer: C
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The document that shows all operating expenses, their classification as direct or indirect, their assignment or allocation to the departments, and the total operating expenses for each department is known as the
a. departmental operating expense summary. b. cash flow summary. c. income summary. d. gross profit summary.
Under the modified cash basis of accounting, accounts receivable are not entered in the accounting system
Indicate whether the statement is true or false
In a Committee on Elimination of Discrimination Against Women report, Russia was identified as banning 456 occupations and 38 branches of industry from women. What was the reason the Russian authorities offer for the ban?
a. Women traditionally have not wanted to do that type work b. The work needed to be reserved for men who needed the higher income to take care of the family c. The work was too arduous, dangerous or harmful to women’s health d. All of the above
ABC Company sells nursery products. It only hires women as sales representatives because it thinks that its customers relate better to women. Which of the following is true?
a. This is a violation of Title VII of the 1964 Civil Rights Act. b. This is an example of a bona fide occupational qualification. c. This is a violation of the Equal Pay Act. d. None of these.