How is it possible that a health-care PR practitioner may have greater influence than that of the average physician?

What will be an ideal response?


When a PR pro writes a press release or a fact sheet about health-care topics and it is run by the mass media, it can be seen by tens of thousands or more people in a day, or even less time if it goes viral. This vast reach is far beyond that of a physician treating patients in an office or hospital setting.

Communication & Mass Media

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Before the start of a new project,all 20 team members submitted different proposals.Rather than debating and dissecting each proposal one at a time, the meeting broke up into separate factions, each discussing a separate idea Thus, the meeting was reduced to a cacophony of unrestrained and unfocused discussion. What was the problem in this meeting?

a. Excessof interaction b. Excess of meeting structure c. Excess of groupthink d. Excess of stringent gatekeeping

Communication & Mass Media

"How do you feel about the recent resignation of the Director of the Central Intelligence

Agency?" This type of survey question is known as a(n) _____ question. A) open B) closed C) scale D) loaded

Communication & Mass Media

What best describes stereo sound?

a. it defines the horizontal audio field b. it defines the vertical audio field c. it matches distant sounds with long shots and close sound with close-ups d. it emphasizes the most important sound source e. it is a result of combining two or more sounds in specific proportions

Communication & Mass Media

Term for device that controls the entire output of the board:

a. telephone pot b. audition circuit c. line attenuator d. panoramic pot e. master fader

Communication & Mass Media