What are the principles of effective advertising?
What will be an ideal response?
• Visual consistency
• Campaign duration
• Repeated taglines
• Consistent positioning
• Simplicity
• Identifiable selling point
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How should the gain or loss that is considered infrequent be disclosed?
A) separately in the income statement immediately after income from continuing operations B) on a net-of-tax basis in the income statement immediately after income from continuing operations C) as an contingency item in the footnotes D) separately in the income statement as a component of income from continuing operations
In Maslow's theory, after physiological needs have been satisfied the next need level is likely to be:
A) self-actualization B) psychological awareness C) freedom from danger D) worthiness in the eyes of others E) food and shelter
Ollie is taking the Scholastic Assessment Test (SAT), which is an evaluation of the literacy and writing skills required for academic success in college. The SAT is testing Ollie's ________ ability.
A. social B. physical C. coping D. cognitive E. emotional
If you have an established relationship with a buyer, you can sell small tracts of land without a written contract
Indicate whether the statement is true or false